Senior Marketing Coordinator

About this role

Who We Are Royal Botanic Gardens Victoria (RBGV) employs over 240 staff overseeing two beautiful world-class gardens, Royal Botanic Gardens Melbourne and Royal Botanic Gardens Cranbourne. The organisation fosters an understanding and appreciation for plants and the natural world through arts and culture and education programs, world-leading scientific research, plant conservation programs, and promotes health and wellbeing in nature. For further information please visit https://www.rbg.vic.gov.au/ What You'll Do Lead the development, delivery and optimisation of integrated marketing campaigns across programs and events, fundraising, corporate partnerships, learning, tourism and retail. Working closely with internal and external stakeholders, you'll use customer insights and data to deliver targeted campaigns, monitor performance and report on results. You'll also support in managing marketing partnerships and suppliers, oversee visitor and event reporting, oversee content delivery across digital channels and ensure projects are delivered in line with organisational priorities, governance requirements and the Victorian Public Sector Code of Conduct, while contributing as a collaborative and creative member of the Marketing team. What You'll Bring The ideal candidate will hold relevant tertiary qualifications in marketing or a related discipline, together with demonstrated experience developing and delivering successful integrated marketing campaigns and content across digital channels. You'll be a strategic and data-driven marketer with strong knowledge of digital and traditional marketing, the ability to translate customer insights into effective campaigns, and a proven track record of measuring and optimising results. You'll also bring excellent communication and stakeholder management skills, a collaborative and adaptable approach, and the ability to manage multiple priorities while delivering high-quality outcomes in a fast-paced environment. All other key selection criteria can be found in the position description which is located under the attachments heading on the Victorian Government Careers website. Working with Us At RBGV you'll be part of a nationally recognised organisation that makes a genuine impact on a local and international scale. As an employee you will benefit from flexible working arrangements to assist in creating genuine work/life balance, annual leave loading, access to an Employee Assistance Program and much more. How to Apply To apply for this role, please visit the Victorian Government Careers website at http://jobs.careers.vic.gov.au .You must submit a recent resume along with a letter responding to each of the Key Selection Criteria (max. three pages) as stated in the position description prior to the deadline. Applications will only be accepted via the Victorian Government website. Enquiries can be directed by email to [email protected] . RBGV is committed to achieving a diverse workforce and strongly encourage applications from Aboriginal and Torres Strait Islander people. Our organisation is a proudly child safe organisation and committed to protecting children and young people from harm. All applicants will be required to complete the necessary pre-employment checks prior to appointment.